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005 / WORK · NOT DEMOS

Six shapes. Real work.

These are not features. They’re situations operators bring to us, traced end-to-end through the algorithm. Same seven phases. Different tone, different packs, different stakes — same chain of receipts.

006 / BROWSE BY SHAPE
CASE 01RECEIVABLES

“Our A/R aging is full of quiet 40-day-olds.”

CFO, $14M ARR services firm. Six accounts overdue. None hostile. All stuck. The team has stopped chasing because it feels relationship-corrosive.

The pain ▸
  • Late invoices read as "the customer is upset" — but most are procedural
  • Manual follow-up is tone-fragile; SDRs ghost-write the CFO's voice
  • Board call referenced cash; the spreadsheet is older than the situation

Run 0241 · live traceSHA · 0241ff

OBS08:1447 signals → 3 named. Acme top of stack · 0.91 confidence · $12,400
THINK08:213-model debate · hypothesis “ERP cutover broke A/P” · 0.78 consensus
PLAN08:344-step plan · 2 reversible · operator approves in 4 min
BUILD08:413 artifacts staged · voice-matched email · re-issued invoice · calendar block
EXEC08:43SMTP 250 · 0 retries · all side-effects bracketed
VER09:48Reply received · tone positive · hypothesis confirmed
LEARN11:08Pattern named · doctrine 0.0.7 → 0.0.8 · auto-playbook seeded
2h 49mcycle
$12,400 cleared · relationship preserved · 22h faster than predicted
PACK · 06 vendor recoveryPACK · 07 brand intelligencePACK · 09 compliance loop
CASE 02INBOX

“My inbox is the org chart, and it’s on fire.”

Founder, Series A SaaS. 200+ inbound threads a week. Three a day actually need her. The other 197 metabolize into anxiety.

The pain ▸
  • Auto-replies erode trust; sorting rules don't understand stakes
  • "Important" is a context call, not a keyword — only humans know
  • EA drafts read like a 23-year-old, not the founder

Run 0312 · morning sweepSHA · 03127a

OBS07:00214 threads · 3 escalated · 11 drafted · 200 archived with note
THINK07:02Each escalation gets a one-line stakes summary + recommended tone
PLAN07:0311 drafts · voice-matched · gated · awaiting approval
BUILD07:03Drafts written in founder voice file v2.1· zero “I hope this finds you well”
EXEC08:309 sent by founder one-click · 2 revised · all chain-receipted
VER+24hReply rate 62% · sentiment positive · 1 retry triggered
LEARNweekly"Procurement question" pattern surfaced · routed to operator pre-draft
90sec
From inbox-open to 3 named situations · 197 threads handled with one approval gesture
PACK · 02 inbox triagePACK · 07 brand intelligencePACK · 11 sales intelligence
CASE 03PRODUCT

“Shipping one feature takes four weeks of coordination.”

Head of Product. PRD → eng review → design → QA → release notes → support brief. Each handoff is a fresh tax. Nothing is parallel.

The pain ▸
  • Each artifact has a different author and tone; the customer feels the seams
  • Release notes are written last and read first — by the very people the feature is for
  • QA finds drift between PRD and built; nobody owns the reconciliation

Run 0177 · feature pipelineSHA · 01775c

OBSD-0Idea: smart filter v2. Pulls top-12 customer asks · last 90 days
THINKD-03-model architecture review · 1 dissent surfaced · resolved in PRD
PLAND-1PRD + eng plan + QA plan + comms plan · same chain · co-signed
BUILDD-1→3Claude Code lands diff · release notes drafted · support brief drafted
EXECD-4Ship · post · notify · update help-center · all bracketed
VERD-4 → D-117-day metric watch · adoption +34% on target segment · no drift
LEARND-14"Asked-for filter" pattern reinforced · new threshold for direct-build
4dcycle
From idea to lived-feature · 7× compression on the prior cadence · one chain, six artifacts
PACK · 05 feature pipelinePACK · 03 architecture guardianPACK · 08 deck composer
CASE 04SALES

“Pipeline reports tell me what happened, not what’s drifting.”

VP Sales. CRM is current. Forecast is theatre. The 11 deals that quietly went cold last week are still in the spreadsheet as "committed."

The pain ▸
  • Sequence tools spray-and-pray; account warmth degrades silently
  • Reps "update Salesforce" — meaning they don't, until forecast Friday
  • The CEO finds out a strategic account ghosted in week 3 of week 8

Run 0419 · account warmthSHA · 04192f

OBSM-W-FWatches every named account · email lag, CRM drift, news, churn-shape
THINKlivePer account: temperature 0–1 · drift vector · hypothesis if < 0.5
PLANliveSuggests one move per cooling account · rate-limited per rep
BUILDliveDrafts a voice-matched touch — never sequence-spam · always anchored to signal
EXECrepRep one-clicks · operator logs · CRM auto-syncs the chain
VER+72hDid warmth recover? · 71% yes · drift on the others escalated
LEARNmonthlyPer-rep · per-segment what's working — by signal, not vibe
+22% close
On strategic accounts under operator watch · zero increase in rep workload · forecast finally matches reality
PACK · 10 sales outreachPACK · 11 sales intelligencePACK · 12 outcome audit
CASE 05BOARD

“The board deck eats six days of executive time.”

CEO, Series B. Five execs assemble 60 slides quarterly. Half the slides are last quarter, re-titled. Nobody reads ahead. Everybody re-asks the same questions.

The pain ▸
  • Each function copies last quarter's template and edits numbers — context dies
  • "What changed?" is the question of the meeting; the deck doesn't answer it
  • The actual update is 12 slides; the other 48 are defensive

Run 0093 · Q2 board briefSHA · 0093e1

OBSQ-14dPulls every receipt-of-record since last brief · 4,217 receipts indexed
THINKQ-12dThree deltas surfaced · two wins, one drift · CEO co-signs the framing
PLANQ-10d12-slide outline · one slide per delta · every claim chained to a receipt
BUILDQ-7dComposer drafts · execs review their own slide · 30 min each, not 6 hours
EXECQ-2dDistributed 48h pre-meeting · read-ahead receipts confirm 9 of 9 directors opened
VERQ+1dDirector questions logged · 4 follow-ups assigned with chains
LEARNQ+7d"Two wins / one drift" template reinforced · seeded for Q3
6hcycle
Down from 6 days of executive time · directors read ahead · meeting becomes a decision, not a recap
PACK · 04 strategy briefPACK · 08 deck composerPACK · 12 outcome audit
CASE 06VENDORS

“Renewals auto-renew on us at 18% bumps.”

Ops, 80-person company. 47 SaaS vendors. The renewal email arrives 7 days out. Nobody owns the negotiation. Everybody owns the regret.

The pain ▸
  • Renewal terms hide in PDFs that nobody re-reads at signing
  • Usage data lives in the vendor's dashboard, never normalized
  • The team finds out at invoice time that the bump landed

Run 0508 · vendor renewalsSHA · 0508aa

OBST-90dWatches contract calendar · flags every renewal 90 days out, not 7
THINKT-85dUsage vs price vs alternative · "fair-floor" benchmark from prior negotiations
PLANT-80dThree negotiation paths · keep / cut / replace · operator picks one
BUILDT-70dNegotiation email drafted with usage receipts attached · tone: matter-of-fact
EXECT-60dSent · logged · counter-offer received in 4 of 5 cases · chained
VERT-30dRenewal signed at 0–4% bump vs the original 18% ask · saved $84k/yr
LEARNpostPer-vendor pricing graph updated · feeds next renewal's "fair-floor"
$84k/yr
Saved across 12 renewals · zero relationships damaged · contracts re-read 90 days early instead of 7
PACK · 06 vendor recoveryPACK · 09 compliance loopPACK · 13 doctrine update
CLOSE / SAME ALGORITHM · SIX SHAPES · ONE CHAIN

Your shape is probably in here. Bring it anyway.

30-minute office hours · we trace one stuck workflow through the algorithm with you · output is a named pack + first-run receipts you can keep.