“Our A/R aging is full of quiet 40-day-olds.”
— CFO, $14M ARR services firm. Six accounts overdue. None hostile. All stuck. The team has stopped chasing because it feels relationship-corrosive.
The pain ▸
- Late invoices read as "the customer is upset" — but most are procedural
- Manual follow-up is tone-fragile; SDRs ghost-write the CFO's voice
- Board call referenced cash; the spreadsheet is older than the situation