Image
Five models, one command.
Flux 1.1 Pro · Nano Banana Pro · GPT-Image-1 · Midjourney · Recraft v4. Same Algorithm chooses the right model per brief.
Creative — brand, video, research through the same ledger
Creative runs the same Algorithm as code.
Brand messaging, image generation, programmatic video, multi-LLM research, voice synthesis — all run as Durante packs, all pass the same ISC gates, all emit signed receipts. The work your client can read, audit, and bill against.
The creative primitives
Four domains. All gated. All audited. All chained.
Video
Programmatic Remotion.
React composes the video. Durante enforces the brand rails. MP4s ship with the receipts attached.
Voice
Agent narration with fingerprints.
ElevenLabs per-agent voice selection with stability, style, and prosody controls. Scripts gated before render.
Research
Four models, twelve agents, one brief.
Claude + Gemini + Grok + Perplexity run in parallel. Synthesized creative brief with cited sources in under 90 seconds.
One campaign, end to end
Creative work ships the same way code does — through the Algorithm, with a signed receipt at the end.
A real creative PRD — a 12-asset spring campaign across four platforms — moving through each phase with a real artifact on the way out.
01Observe
Read the brief, load brand memory, frame what the client asked for.
phase-01-observe.receipt
task: Spring campaign — 4-platform creative kit memory: brand voice, tone guardrails, prior campaigns scope: 12 assets across IG, LinkedIn, TikTok, email
02Think
Premortem. Voice hazards. Council on the concept before we spend generation credits.
phase-02-think.receipt
risk: tone drifts toward generic AI aesthetic prerequisite: latest brand DNA v1.2 loaded council: Brand + Content + Red Team voices concur on concept
03Plan
Indexed Success Criteria — atomic, binary, verifiable. The gates per asset.
phase-03-plan.receipt
ISC-1: every asset passes brand-voice lint ISC-2: no banned §11 vocabulary ISC-3: image aspect ratios match per platform ISC-4: TikTok script < 45s ... 18 criteria total
04Build
Scaffold the campaign. Image prompts prepped. Narration scripts written and gated.
phase-04-build.receipt
image/Flux × 4 prompts ready video/Remotion composition scaffolded narration/ElevenLabs voice fingerprint selected
05Execute
Generate. Compose. Render. Mark criteria as they pass.
phase-05-execute.receipt
4 hero images generated (Flux 1.1 Pro) 2 MP4 loops rendered (Remotion) 8 captions + alt text written narration recorded (3 voices)
06Verify
Every asset against every ISC. Voice lint, alt-text, aspect ratios, tone. The gates hold.
phase-06-verify.receipt
18/18 criteria signed with evidence voice-lint log attached client-side preview URL generated
07Learn
Sign the receipt. Chain it to the prior. Memory compounds for the next campaign.
phase-07-learn.receipt
receipt_sha256: f4c1a2… previous_receipt: a3f2c8b1… signature: ed25519:7Kx… chain-status: OK
One worked example beats a feature tour.
Ask for a creative deliverable — a brand sprint, a campaign, a video — and watch it move through the phases with a receipt attached at the end.